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The highly anticipated 2020 Jeep Gladiator is set to make its Middle East debut at the legendary Liwa Festival taking place in Abu Dhabi’s Liwa desert from December 26th to January 10th. The region’s largest off-road festival, the Liwa Festival will offer the Gladiator the right platform and the right audience to make an impact in the market.
Attracting over 1 million petrolheads and off-road enthusiasts from across the GCC and the world, the Liwa Festival takes place at the foot of the infamous Tal Moreeb (Moreeb Dune). With a peak sitting at 300m above sea level and an incline of 50 degrees, it is the largest sand dune in the UAE, and draws off-road drivers from across the region to take on the daunting challenge of climbing its imposing face.
A limited run of 300 Launch Edition fully loaded Rubicon models with unique badging, wheels and interior accents are believed to be made available to customers in the Middle East. A purpose-built obstacle course will be one of the festival’s main attractions, challenging the contenders with their own SUVs to pass the ultimate Jeep trial, testing the limits of their vehicle’s capabilities, articulation and rigidity.