Al-Futtaim Motors Opens UAE’s 14th Toyota Outlet

From Left to right: Len Hunt, Omar Al Futtaim, Hisayuki Inoue, Simon Frith

United Arab Emirates, Dubai, 3 December 2012 - Al-Futtaim Motors, exclusive distributors of Toyota in the UAE, has officially launched its newest showroom, service and parts facility at Al Badia, Dubai Festival City less than one month after the official launch of new Sheikh Zayed Road branch, bringing to 14 the total number of Toyota outlets in the country. 

In line with Al-Futtaim Motors’ customer-centric ethos, the new facility has been developed with the needs of the customer in mind, from the convenience of the location to the warmth of the welcome and ease of doing business.  The new facility provides easy access from key areas in Dubai such as Deira, Garhoud, Business Bay, Nad Al Hamr and Mirdif.  

An official opening ceremony was organized to mark the occasion and was attended by Hisayuki Inoue, 

Senior Managing Director, Chief Officer of Middle East, Africa & Latin America’s Group, Toyota Motor Corporation, Omar Al Futtaim, Vice Chairman Al-Futtaim Group, Len Hunt, President-Automotive, Simon Frith, Managing Director, Al-Futtaim Motors, VIP guests and members of the media. Guests were taken into an exciting program, simulating a typical customer journey, which culminated in a breath-taking grand finale.

“This new facility is designed to drive Toyota’s customer satisfaction to new heights and further cements the 57 year-long relationship between Toyota Motor Corporation (TMC) and Al-Futtaim Motors, our exclusive UAE partner,” said Hisayuki Inoue at the inaugural event.

His sentiment was echoed by Simon Frith who commented: “We are making a statement about our endless strive to always enrich our customer experience. We will continue to invest in global leading facilities that are engineered to provide attentive and efficient service. This represents a major investment in the future of the company, and reflects our confidence in the continuing popularity of Toyota in the UAE."

The new building introduces personalized handling which encompasses every aspect of the customer journey while providing a pleasant working environment for Al-Futtaim Motors’ employees. 

Upon arrival at the site, customers are warmly welcomed by a team of hosts offering technical advice before guiding to their dedicated service advisor.  Each advisor, supported by a team of expert technicians, drivers and cleaners will ensure that the customer requirements are correctly addressed.

Once the vehicles have been booked in, guests are invited to the dedicated customer lounge where they can enjoy refreshments from Caribou Coffee, surf the web, peruse the latest new models in the Toyota range or flick through the integrated high tech table-top brochures.

After service or repair, each vehicle will be taken through the new environmental friendly brushless car wash facility, capable of cleaning 100 cars every hour, before being vacuumed and placed in the air conditioned delivery area ready for return. 

The facility targets to minimize the wait time due to an effective scheduling system which can receive and process up to 30 cars at the same time. With a current capacity of 400 cars a day, all scheduled services will finish in one day, relieving customers from any unnecessary inconveniences such as renting cars or commuting in taxis. Guests will be given the choice to be taken to one of the local amenities by courtesy coach, where they will be able to go shopping at the Dubai Festival Centre, play a round of golf at Al Badia Golf Club, or even stop at Al Rashidya Metro Station to continue their journey.

For Toyota employees, the new facility provides a host of innovations and enhanced working practices designed to improve employee performance, comfort and productivity in a safe and friendly environment; all contributing to an enhanced customer experience.

Spanning over 14,500sqm, the fully air conditioned outlet employs 105 technicians manning 82 service bays equipped with their own recycling solutions. 

The building’s environmental credentials are impressive. From the reception and retail space to the service parts centre and the workshop, the facility has adopted a series of green innovations that have helped minimise energy consumption levels, making the flagship Toyota Al Badia model for all future Al-Futtaim Motors facilities.  It features a host of energy saving features that include atriums for natural day light and a solar-powered lighting system for the 100-capacity car park, which supports Toyota’s continued commitment to the environment in the UAE.  The centre’s car wash operation is fitted with technology that directs used water to the recycling plant of the facility which also includes a compartmented scrap yard for waste segregation. 

The new Al Badia facility operates seven days a week across all business areas and will be offering extended opening hours providing greater convenience for customers.

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