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Hyundai Tucson named among Saudi Arabia best cars at PR Arabia National Auto Awards 2021
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Hyundai Tucson named among Saudi Arabia best cars at PR Arabia National Auto Awards 2021

·
December 20,2021
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3 min read

Tags:

saudi arabia

Laurels are as important to automakers as they are to film stars. Every product and step a company makes has a lot of bearing on their shoulders. Products have to be connected, maintain poise between the crucial parameters a potential consumer would delve into and function in such a way that environmental quality is anything but pejorative. 

Car Of The Year award has become one of the most important accolades in the recent times approbating not only a particular product, but even their makers which increase customer’s fidelity in the brands. Middle-East regions have also realised the vitality of lauding conscious diligence exhibited by the car makers in their endeavour to cater to the most challenging needs of their customers and have rolled out a wide gamut of awards for the same. 

Convened at Saudi Arabia, were the PR Arabia National Auto Awards 2021 which bestowed the Hyundai Tucson with the “Best Small SUV” award. 49% of the voters chose it over its highly competent fray owing to it scoring a bevy of brownie points in almost every department encompassing driving comfort, fuel economy and luggage space. This is a conjecture to the company’s dedication in rekindling technologies to optimise comfort, convenience and safety of its cars. 

Since 2012, the PR Arabia National Awards has highlighted those making momentous surges ahead in bettering overall consumer experience with the product and instigates organisations to offer services of a sterling quality to improve customer satiation. 

The new version of the SUV takes things several notches forward by being greater in size than its precursors and is a vital step forward in elevating Hyundai’s reputation and inviting cash to the company’s coffers. 

Bang Sun Jeong, Head of Hyundai Motor Company Middle East & Africa HQs, said: “It’s always encouraging to see our cars being recognized by our customers and even more pleased when they show passion towards the brand by taking the time and effort to vote for us. The TUCSON has established itself as one of our bestselling models in the region and across the globe. The fourth-generation model continues to build on this, taking the iconic model to another level in cutting-edge design, safety, and performance. Its interior is a big step up, with great materials, a strong design and an excellent infotainment system with an appealing instrument display.”

Hyundai has come a long way and is manufacturing cars which are elegant to look at, confident to manoeuvre around the serpentines and pack in host of nifty convenience features which would provide them with assurance of having sat in safe, connected and proactive shells which would make the perfunctory chores, a promenade in the park and elevate living standard manifold. Where some models of the yesteryears were infamous for their wobbly ride and mushy brakes, the new ones have also grown to  become dynamically agile providing the most polite driving demeanour. 

Jeong also said, “We are very happy about the award from PR Arabia as it reinforces our strong brand loyalty in the Kingdom. Thanks to the unwavering support from our customers, we have further cemented our position in the Saudi market. I would like to express my sincere gratitude to PR Arabia for hosting this awards event. We would also like to thank the people who voted for us, our partners and our team that have played a part in achieving this success.”

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