Kia is one of 65 brands currently on sale in the KSA. It competes with other car brands such as Toyota, Honda, Ford, Hyundai. Their model lineup consists of the Telluride, Soul, Sportage, Pegas, and Niro.

Out of those, the most affordable new Kia in the KSA is the Kia Picanto 1-2l-base with a price tag of SAR 42,620 including VAT. Its competitor, Toyota, however, offers the Toyota Yaris Sedan at a competitive price of SAR 52,785.

At the other end of the spectrum, the most expensive Kia model currently on sale in the KSA is the K900 5-0l-gdi-v8, which will set you back SAR 308,501, competing with the Genesis G90 at a price point of SAR 339,190 and the Jaguar XJ.

Kia has gained significant popularity in the Saudi market due to its commitment to quality and affordability. The brand is recognized for its advanced safety features, such as the Drive Wise technology, enhancing driver assistance. Kia's vehicles, especially the Sportage, have been praised for their stylish design and spacious interiors, making them a favorite among families. Additionally, Kia offers a comprehensive warranty program, providing peace of mind for buyers. The brand continues to innovate with eco-friendly options like the Niro, appealing to the growing demand for hybrid vehicles in the region. As Kia expands its presence, it remains focused on sustainability and cutting-edge technology, positioning itself as a leader in the automotive industry.