TATA is one of the most popular brands in the KSA, known for its commitment to innovation and quality. They currently offer a diverse lineup with 1 model available across key territories, including Jeddah and Riyadh. Among these, the TATA Xenon stands out as the most popular model, with a competitive starting price of SAR 53,790, including VAT. This affordable offering not only makes the TATA Xenon the brand's entry-level vehicle but also highlights its appeal to budget-conscious consumers. The brand's lineup includes 1 SUV, maintaining an average market price of SAR 53,790. TATA is recognized for its robust vehicles that are designed to perform well in both urban and rugged terrains, making them suitable for diverse driving conditions in Saudi Arabia. Additionally, the Xenon's spacious interior and advanced safety features have garnered positive feedback from local drivers, enhancing its reputation in the competitive automotive market. With a focus on sustainability, TATA is also investing in electric vehicle technology, aiming to align with global trends and meet the growing demand for eco-friendly transportation solutions.