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Dubai, home of the tallest building in the world, the tallest hotel in the world, the most expensive perfume in the world, the biggest shopping mall in the world and the most expensive shoes in the world, now has a new accolade to its name with the world’s most expensive car key revealed in the emirate.
Dubai-based firm Awain, launched three exclusive lines of customizable keys that can replace the standard key of any luxury vehicle on the market. The Quantum line, which is studded with 354 diamonds totaling 3.45 carats, wears a starting price of AED 201,630. The Serenity model, which features 1,250 diamonds and totals 20 carats, wears a starting price of AED 366,165. But the halo of this line-up is held by the exquisite Phantom line that is studded with 34.5 carats of diamonds and costs over AED 2,100,000.
"When I was a motoring journalist, I noticed that most luxury and supercar keys were fairly nondescript and made of plastic. They didn't have the same craftsmanship or finesse as the cars they powered, which seemed like such a shame. So, with that in mind, I enlisted the help of designer Leevi Markkula and watchmaker Joakim Jokela to help me create a beautifully crafted, bespoke and incredibly luxurious key. After two years of honing and perfecting the technical and aesthetic design, Awain and our exclusive line of keys were born," said Awain Chief Executive Officer, Jalmari MaXla.
Being the most expensive car key in the world, the Phantom line is combined with precious metals, fine wood, pure leather and high-grade jewels. According to company officials, royals from the UAE, Saudi Arabia and owners of supercars are likely to be the main buyers of these ultra-rare and limited-edition keys.