Cadillac Plans To Renovate Dealer Network With Smaller Boutique Showrooms

Former Infiniti Chief  Johan de Nysschen has tried to acquire a more unique brand image for the automaker through high profile moves and turning Cadillac's headquarters to New York City since his arrival at Cadillac. Now he is curving his attention to dealers. At last week's Washington Auto Show, he said Cadillac will reconstruct its current network with roughly 900 dealers.

That network contains 200 flagship standalone showrooms and 700 small showrooms shared with other brands. De Nysschen hopes that will better advertise the Cadillac brand and give customers a more elite experience.

These classy showrooms will be distinguished by unique Cadillac consumer touch points, well trained sales staff and luxury amenities.  Cadillac also plans to utilize a "Virtual System" that allows customers to construct and compare multiple models.

Dealers will likely have to spend heavy amount of money, but Cadillac says it'll add financial motivation for those dealers and also those perform well in customer- satisfaction ranking.

All these things are unclear and Cadillac didn't discuss it. The automaker doesn't plan to reduce its U.S dealers. Though according to de Nysschen, the current network gives Cadillac greater coverage than others.